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      Blog — girl boss

      How to style Miik

      How to style Miik

      Style, comfort, versatility – the three most important things we think about when designing our collections. Our aim is to create timeless pieces for your wardrobe that can be mix + matched, dressed up or down, and carried forward from season to season. Whether you’re a busy mom or a career gal (or both!), Miik meets all your wardrobe needs – from 8am school drop-offs, 3pm boardroom meetings to 7pm drinks with the girls.

      Here are some tips for how to get the most from your Miik pieces, and take your look from day to night:

      Reverse It

      For optimum versatility, we design many of our pieces with front-to-back reversibility. And because of the premium quality of our custom-milled luxury eco fabrics, our designs maintain their shape whichever way you wear it.

      Take the Kristen tailored zipper dress for example, this gorgeous dress can be worn with a scoop neck or reversed to expose the zipper for an edgier evening look.

       

      Our Ella striped v-dress can we worn casually with flats with the nautical stripe at the front, or reverse it for a classic LBD to be worn under a blazer for a corporate look. You can even put a blazer overtop with the stripes at the front for a pop of pattern.   

       

      Mix and Match  

      The accessories and complimentary clothing you pair with your Miik pieces can make an impact in the look and feel of your outfit. Your wardrobe doesn’t need to stay in specific categories (i.e. office, weekend, evening wear). You can mix and match pieces to find different looks to suit every occasion. 

      The Emily soft blazer is an essential wardrobe staple that need not be limited to the office. Pair it with jeans, capris or a dress for an effortless, yet put-together look, year round. The Emily is the most comfortable yet stylish traveling companion you'll ever own. 

       

      The April aline inverted pleat top features a tone-on-tone contrast between the smooth bamboo bodice and its textured linen sleeves. The added bonus – a linen inverted pleat for a party in the back. Wear this to the office with your favourite pencil skirt or dress pant, or dress it down with your favourite denim. 

      Show us how you style your Miik! Share your images on social media using #MiikStyle.

      Donna Smith: Q+A with Miik Co-Founder and Creative Director

      Donna Smith: Q+A with Miik Co-Founder and Creative Director

      Co-founder Donna Smith wears many hats here at Miik. She’s Creative Director, lead designer and also develops all of the creative materials and branded content. She also manages her own graphic design firm and is a mom of two daughters. Needless to say, Donna is a busy woman! Here she answers a few questions to give a glimpse into her design process and daily life.

      Where do you get your design inspiration?

      I get my inspiration from a variety of sources but travel is probably number one. Our last two trips to Turkey and Croatia were very inspirational for me. I love taking a design element from a dress hanging in an outdoor market in Istanbul and twisting it completely to work beautifully for Miik. And even better, seeing it become our top selling skirt for spring!

      On a daily basis, I will see someone on the street wearing something that catches my eye. It’s usually something I would never wear – nor would our customer – but I love the challenge of “Miik-ifying” that idea to become something unique, yet wearable.

      Other inspirations come to me out of nowhere. I am an insomniac so I get a lot of my best ideas in the middle of the night. Great for the collection but not so much for me!


      What does a regular day look like for you?

      I start the day with either strength training with Michael or a brisk walk. I work from home quite a bit but divide my time between client meetings for Visual Integrity and meetings and fittings downtown with the Miik team. My favourite part is seeing the collection come to life on the models. I love choosing the images, laying out the lookbook and editing the promo videos. I am trying hard to cut back my work schedule to have more of a work life balance. A year ago, I was working 8:00 am to 10:00 pm, including weekends. Now I am forcing myself to stop working after 7:00 pm. I’m not always successful, but doing better than before!

      What is it like working alongside your husband, Michael?
      Well, I'll be honest with you, we had a rough start! We each have very different ways of doing things. But after a few months, we worked it out. Now, I can't imagine not working with him. He is not the work horse that I am, but he is so smart and knowledgeable in so many areas, and is constantly coming up with brilliant ideas. We are both able to not take ourselves too seriously, and we laugh a lot. I was worried that Miik could take over our lives, but somehow, on the days I work from home, I still can't wait for him to get home.



       



        

      What do you love about Toronto?

      Michael and I find we are really starting to enjoy Toronto again. I think when our kids were young we were just so busy racing between activities. We’ve started going to see live music (The Cameron House has a different band at 6:00, 8:00 and 10:00 every weekend!), comedy shows and exploring the areas of Toronto we used to love before we had kids. We are so lucky to have such great selection of live theatre and concerts available in TO. We have been huge fans of Soulpepper for years.

      What is your favourite piece from the Spring/Summer 2016 collection?

      What an impossible question, there are too many! I always test the styles the summer before so how about I tell you what I ended up wearing the most? I absolutely love the Tansu skirt – it is so unique but so wearable and I got a ton of compliments. My favourite tunic is the Lesia – great as a coverup or with leggings, so versatile and forgiving. The most easy, comfortable wear-every-day dress is the Simone but my favourite party dress is the Larissa. I also wore the Wynona cardi a ton! Can I do that many?

      Do you have more questions for Donna? Let us know in the comments below!

       

      Introducing Susan Cadman: Q + A with Miik President

      Introducing Susan Cadman: Q + A with Miik President

      Susan (or Sue, as she’s known around the office) is a busy mother of two, an Ironman competitor, an avid traveller and, of course, Miik’s leader as company president. Meet the ambitious woman behind the Miik brand as she answers a few questions. 

       

      How did you become involved with Miik?

      Donna and Michael live in my neighbourhood so I’ve known them for years. We used to spend many nights discussing Miik, fashion and business in general. I’ve always had a passion for fashion and with my background in marketing and statistics this budding business of theirs was very intriguing to me. After having my second child I wanted to get back into the workforce but something was holding me back from resuming my corporate job. Donna, Michael and I used to joke about how one day I’d run the company and suddenly that idea and the timing of it felt very right.

       

      What is the best part of your job?

      I love being able to have a voice and make a difference. Often at large companies your voice can get lost, even in a leadership role. Having a small, nimble team allows us to get things done quickly and we can efficiently see our visions come to life. I also have a tremendous amount of pride for the work we’re doing which really turns my ‘job’ into a passion.  And since we are small, some days we all do a bit of everything…I love helping Donna with the designs.

       

      What does a regular day look like for you?

      My days start bright and early at 5am so I can be in the pool or on a run before my kids wake up. I then return home to get the kids and myself ready before I walk them to school and daycare. My workday then begins either at my home office, Michael and Donna’s home office or our downtown office… and some days it’s a combination of all three!

       

      What do you love about Miik’s hometown, Toronto?

      I love the diversity of the city and all that it has to offer. Whether it’s sports, restaurants, theatre, music or shopping, Toronto really has it all and is becoming an increasingly popular tourist destination because of it. I live in a great neighbourhood with my family where we know all of our neighbours; it’s safe for the kids and easily accessible from the downtown core. As an athlete, I love that I can run along the water (Lake Ontario) and as a traveller I love that my family and I can fly almost anywhere in the world from Toronto’s Pearson airport.

       

      What do you hope for the future of Miik?

      I would love to see Miik grow into a well-known Canadian fashion brand. I’m so proud of the work we do and the values of our brand and would love to develop a culture that empowers people to feel good about what they’re wearing. My ultimate dream is to see Miik go global and be in a position where we can inspire other brands to change their processes to be ethical and sustainable.

       

      What is your favourite piece from the upcoming Spring/Summer 2016 collection?

      So hard to pick just one…my favourite skirt is the Monica in our new stripe, my favourite dress is the reversible Kristen zipper dress and our new Emma in Orchid is my favourite blazer. Sorry, I just couldn’t pick one!