Happy New Year! We're so excited about 2020, and we know that it's going to be a big year for our brand and community. Rather than reinventing yourself in 2020, we want you to take some time to appreciate all the amazing things in your life that don’t need changing. To start the year with gratitude and mindfulness, we’re running a 10x10 wardrobe challenge on Instagram. The 10x10 challenge is simple: choose 10 items in your closet, create 10 different outfits, and wear them over 10 days. Created by Lee Vosburgh, fashion enthusiast and blogger at Style Bee, this challenge is all about getting creative with your style, getting more use out of fewer things, and learning to love what you already own.

Starting Monday, January 6th we’ll be sharing our 10 outfits on Instagram, created from 10 core pieces: 7 of these pieces are Miik, plus we’ve included 1 pair of denim and 2 pairs of shoes. We’ll also be adding a few other accessories like hats, scarves and hosiery which don’t count towards the 10 item limit.

Enter to win a $200 Miik gift card

Many of our styles have been designed with a "less is more" mentality, prioritizing versatility and timelessness over trends. Capsule wardrobes and the 10x10 challenge encourage you to make the most of the items you have, but they're also great exercises to identify any key pieces your wardrobe are missing and really consider which styles make you look and feel your best.

We invite you to participate in our 10x10 challenge on Instagram and be entered to win a $200 Miik gift card. Use it to kickstart your capsule wardrobe or invest in a new foundation piece you'll wear for years to come! Here’s everything you need to know:

1. Follow @miikinc on Instagram. The challenge begins today, Monday, January 6 and runs until Wednesday, January 15 at midnight (PST). We will be posting one outfit every day in our Instagram stories, so be sure to follow along there!
2. Pick 10 pieces from your closet. We suggest 3 tops, 2 bottoms, 1 dress, 2 top layers (like blazers or cardigans), and 2 pairs of shoes. Don't stress too much about the rules; accessories, handbags, and outerwear don't count towards the 10 item limit, and some people prefer not to include shoes in their 10 items either. Have fun with it and adapt as necessary to make the challenge work for your lifestyle!
3. Share your 10 outfits on Instagram (in your stories or feed), tag @miikinc and use hashtag #10x10challenge. Every day you tag us in a 10x10 outfit, you’ll be entered to win a $200 Miik gift card (up to 1 entry per day). The more outfits you share, the better your chances of winning! Please note: Your Instagram profile needs to be set to "public" for us to see your tagged photos. If you prefer to keep your profile private, feel free to DM us your photos.
4. We'll randomly choose a winner on January 16. The winner will be notified via Instagram direct message.

That’s it! We can’t wait to see your creative outfits as you learn to love your wardrobe all over again in 2020.

Love from,

The Miik Team